Operational Excellence > Marketing & Sales

Marketing is the process of recognizing, anticipating and then meeting the needs and need of consumers in order to make a profit with add value, delivered in full and on time, plays a decisive role in a company's success. In contrast, selling involves exhorting customers that your products or services accommodate the benefits that they are looking for. Marketing is actualizing the demand in the market while sales are accomplishing that demand. Marketing is more related with branding while sales are related with one on one marketing.


The marketing department of a firm that produces blades like BIC or Gillette carries out research to find out the sorts of shaving advancements that their customers are looking for. Customers tell them about the improvements they like to see to lying products and their need of developing. They test market a range of possible products on customers. Accordingly of the marketing methods they are able to come up with the most suitable products.


Having invested so much in customer centralized marketing they must then sell the benefits of the new product developments to customers. This involves advertising and betterment to communicate product benefits. It involves providing the appropriate support literature and direct selling to retail outlets that will stock the new razors. The sales force is adequately selling the benefits of the new products. These benefits were developed as a result of market and product analysis. Marketing and sales therefore go hand in hand.

Marketing is all about find the customer’s needs. Selling is all about showing the customer that you can make them by giving them with the products that they need.

In order to excel, companies must fulfill customer requirements by providing extraordinary levels of quality and service whilst ensuring highly combative levels of costs and capital employed. These are two sides of the same coin when it comes to optimizing the performance of the sales and marketing function.

Reducing complication by simplifying the sales and marketing processes and organisation will bring improved observance, speed to customers and cost competitiveness. This is vitally important in enhancing your value proposition to customers.

Maximising the effectiveness of a sales force is a potential lever for rapid and significant value creation. For example, aligning the sales demonstrating process to the specific industry and dynamics can increase the accuracy of this process. These results in more rates of asset use as well as improving customer needs fulfillment levels by increasing the number of products sent in full and on time.

What Rajput Jain & Associates Offers

Rajput Jain & Associates has extensive experience in recreating the sales and marketing processes and organisation in the light of local cultural and customer-specific needs. We define & design the appropriate level of geographical integration, and ensuring that, you avoid the trap of unthinking centralisation or inefficient decentralisation. We provide performance management to bring about the needed market and customer focus among your sales and marketing people.

Happy Customers


Projects Completed


Serving Since


Contracts Signed


Learning Center

Rajput Jain & Associates

India's Largest Business Services Platform

Rajput Jain and Associates is the largest online service platform in India which provides easy solutions in starting their new business at affordable cost. We aim at helping the entrepreneurs at every legal and regulatory step. We stay as your partner during entire business cycle and ensure that the business keeps prospering and remains complaint.

Rajput Jain and Associates is a network of experienced chartered accountants, lawyers, company secretaries, cost accountants, financial experts, expert bankers all over India to provide the needed services for small and medium size enterprises.

Want to know more about Rajput Jain & Associates?

Download Company Profile

AITC (Association of International Tax Consultants)

We are the exclusive member in India of the Association of International Tax Consultants, an association of independent professional firms represented throughout Europe, US, Canada, South Africa, Australia and Asia.


Enquire Us

Please send us your query and we feel very happy helping you


  • Thank you very much for all your help in setting up my new company and clearing up all outstanding business in my sole trader accounts. For the first time in years I have peace of mind regards my business accounts. Your workforce are a credit to you, the girls at reception are so helpful and Chris has been brilliant. It is very much appreciated.

    A US consultancy group

  • Rajput Jain & Associates. are a tremendous value added to me as an executive and a busy parent. It just makes sense to delegate my tax file to them -- they are proactive, extremely service oriented, and most importantly, I am completely confident they are finding every dollar of tax savings available to me.

    A Leading Service Provider

  • We use Rajput Jain & Associates for all our accounting, Corporation tax, VAT and other compliance needs. The service is professional, courteous and prompt. I would recommend Rajput Jain & Associates to any company requiring a comprehensive accounting and tax service.

    A Leading Consultancy Firm in Dubai

Clients we are serving

​Just to name a few; we serve 300+ clients across the Globe

  • sahara


    sahara shop





    travel unravel





  • freshmens

    nea consulting



    planetary project


    gls pharma




    twenty 47


  • sea air

    india dreams


    food mart


    support our heros

    af enterprize ltd



    wave agro


    natures ayurved

  • varinda eco garden


    dr organic



    indian potatos

    divine healing



    absolute assistance agency

RJA Social Network

There is a Planty You Can Find...
Just follow our blog, facebook page and other social media profiles

Get In Touch--

Rajput Jain & Associates

Add: P-60, Connaught Circus, Connaught Place, New Delhi-110001

Email: singh@carajput.com

Phone: 9555555480

Legal Disclaimer--

The information contained on this website merely provides details of our firm to persons who have shown interest in knowing more about us and is not intended to solicit work or advertise our capabilities in any manner. The information provided on this website is general in nature and should not be used as a basis of decision-making without further professional advice. The third party site links are only provided for ready reference of the users and CA Rajput Jain & Associates neither controls their content nor undertakes any responsibility regarding them.

© 2016 Rajput Jain & Associates. All Rights Reserved | Sitemap

Call Email