In some cases BPO vendors will be paid based on their performance. The BPO contracts are simple and easy to manage and monitor. On the other hand the BTO contracts are fundamentally different and it is complex in nature.
Both BTO vendor and the client must have a mutual trust between each other and often they need to engage in partnerships to share the risks and rewards.
Cost saving is the main reason companies opt for BPO relationships and most of the time senior managers or Vice presidents can directly engage with the BPO vendors to form the relationship. If the BPO vendor doesn’t provide the necessary cost savings, clients can cancel the contract. BTO relationships are long-term and often formed to increase shareholder values by creating new business ventures and partnerships. The BTO relationship is established with strong commitment with the C-level executives from the client company with the BTO vendor.
In any BTO engagements there are significant risks associated for both the client and the BTO vendor. The BTO vendor needs to get full control of the business process so they can adjust and change it as needed. For client it may not be easy to give full ownership of the business process to the BTO vendor because of internal structure of the company. The IT systems and technologies of a company have to be properly aligned with their business processes.
The client has to give control to their IT systems and the corresponding business processes to the BTO vendor to succeed in their efforts. As the part of their business transformation strategy BTO vendors may change the client’s IT systems and this will be a significant risk to the client employees in managing their regular day today operations.
There are other challenges in BTO adoption, the policies and pricing models are complex and in most part it is untested. Managing BTO deals are complex and client companies must have proper tools and systems to adequately manage and measure the relationship.
For the client companies one of the greatest risks of BTO is the intellectual capital of their business processes that distinguishes it with their competitors. For example if a BTO vendor provides business process transformation services to an electronic retailer say Best Buy and to generic retailer say Target, how the BTO vendor will maintain the intellectual capital for the two clients? It is a known fact that both Target and Best Buy compete for customers and each has it’s own business strategies in attracting the customers. In this case how the BTO vendors will mange the relationship without compromising the trade secrets of Target and Best Buy?
The key advantage of BTO is it enables to transform Client Company’s business with industry best practices so it can compete efficiently in the global marketplace. BTO also helps companies to quickly adopt to change in market conditions and this will be the key for companies to survive and thrive in an era of volatile market and shifting customer demands and priorities.
Rapid technology changes only add more challenges and risks to the companies in adopting and integrating them with their own IT systems and to their business partner’s IT services. To a certain extent BTO reduces the challenges and risks associated with the new technologies. For example BTO vendors like IBM and HP can manage entire IT infrastructure with business processes associated with them, in this BTO engagements companies can make the BTO vendors accountable to all the technology and business changes.
In the highly competitive global marketplace, BTO helps companies to focus on their core competency and outsource rest of the functions to the BTO vendors. By focusing on their primary core competency, companies can make the BTO vendor accountable for all the auxiliary but critical business processes required for the core business processes.
FUTURE OF BTO
Unlike Business Process Outsourcing (BPO), Business Transformation Outsourcing (BTO) does not have a standard structure yet; each deal is unique in nature and there are significant risks associated with the BTO. But this does not stop companies in signing BTO contracts with major consulting firms like IBM, Accenture, EDS and BearingPoint. The big three Indian offshore consulting companies TCS, Infosys, and Wipro are also started offering BTO solutions, this will be a topic for a future blog.
What Rajput Jain & Associates Offers
We offer services in the areas of Business Transformation outsourcing (BTO), We redefine processes to achieve high performance and results. We offering in business transformation seek to manage the landscape of creating customer branded experience via an end-to-end approach. Our Business Transformation Outsourcing (BTO) model helps companies build brands, reduce costs, and improve existing operations, and more importantly drive customer satisfaction and loyalty.
Organisations have historically seen outsourcing as a cost reduction exercise, and often seen a less than positive impact on quality or the customer experience. We offering in business transformation seek to manage the landscape of creating customer branded experience via an end-to-end approach
During transformation process we study the existing scenario, business and resources of the company and devise transformation modules wherein progress report is discussed on monthly /quarterly/yearly basis. Complete business transformation take two to three years. During transformation Process our strategy will be to benefit the organization in all functional areas of production, technology, Finance and administration, HR ,marketing set ups.
Throughout the transformation process our endeavour is growth and development in all divisions of organization. We help client achieve success threshold, seeds to IPO through a suite of services designed for each stage of developments.
Our Broad Coverage during transformation process.
- Marketing set up and strategy
- Human Resources
- Product Quality
- Costing and Pricing strategy
- Finance, Legal & Administration
International: Assists MNC,s in expansion , brings speed ,high performance in system and process.
- International business management consulting
- Restructuring of global business management
- International resources management services
- International human resource management consulting
We undertake business transformation of organization in all above areas on turnkey bases, However we take up transformation of selected areas also, but it is advisable to go for all as productivity of one department is linked with others.
Organisations have historically seen outsourcing as a cost reduction exercise, and often seen a less than positive impact on quality or the customer experience
Now, organisations are looking at service providers who can assist to transform their business operations through delivering higher levels of service and quality, and learn to adapt to the changing demands of their customers.