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Reliance-owned Jio Financial Services has introduced a new, ultra-affordable Income Tax Return filing module on its JioFinance app, starting at just INR 24 for self-service filing. They made a platform that aims to make tax filing more accessible, especially for first-time filers, and offers two options:
Self-Service Filing – INR 24, a do-it-yourself process with guided steps.
Expert-Assisted Filing – Starting at INR 999, handled by tax professionals.
INR 24 ITR filing with integrated tax planning is definitely going to shake up the lower end of the tax filing market. It’s very similar to what happened in other industries when tech-driven, ultra-low-cost platforms entered:
Banking: UPI made basic transfers free, forcing banks to focus on wealth management & lending.
Travel : Online portals killed small-ticket booking fees but created opportunities in curated travel experiences.
The app also includes a Tax Planner for projecting future liabilities, maximising deductions, comparing old vs new tax regimes, and simplifying tax compliance. Post-filing, users can track return status, monitor refunds, and receive alerts for tax notices. Jio Financial Services could be a game changer for simple cases, but for anything beyond that, a professional review remains the safest investment.
As a Chartered Accountant, I strongly caution taxpayers against blindly trusting ultra-cheap “INR 24 Income Tax Return filing” offers. Filing an Income Tax Return is not just data entry. It requires correct interpretation of tax provisions, claiming all eligible deductions, choosing the right regime, reporting capital gains accurately, setting off losses, and avoiding compliance pitfalls. it requires accurate interpretation of provisions, correct claim of deductions, selection of the right tax regime, reporting of capital gains, setting off of losses, and avoiding compliance pitfalls.
While technology-led solutions like this can simplify filing for basic ITR-1 salaried cases, taxpayers should be cautious when income involves complexities such as capital gains, business/profession income, foreign assets, or carry-forward of losses.
A wrong or incomplete return can result in:
Notices and penalties
Missed deduction or exemption claims
Incorrect tax regime lock-in
Refund delays
Such ultra-low prices often mean limited scope, hidden upselling, or zero accountability. While apps and online platforms can assist, they cannot replace professional judgement especially for anything beyond a very basic ITR-1 salary case. These low-price packages often have limited scope, hidden upselling, or zero accountability. While mobile apps can be useful for basic ITR-1 salaried cases, they cannot replace professional judgement for cases involving:
Bottom line: For basic filing threat. For professionals willing to reposition towards advisory + tech integration huge opportunity.
Our Advice:
If your return involves any complexity, invest in a professional review. Saving a few hundred now could cost you thousands — and significant stress later. If your income involves capital gains, multiple sources, foreign income, business/profession, or past losses, get your return professionally reviewed. The few hundred you save today could cost you thousands and a lot of stress later.
Pick the correct ITR form
ITR-1: Salaried (income ≤ ₹50L)
ITR-2: Salary + capital gains / >1 house / foreign income
ITR-3: Business / profession
ITR-4: Presumptive income –
Wrong form = defective return
PAN, Aadhaar, name match
Correct bank account (pre-validated for refund)
Update mobile & email
Match income sources
Form 16 (salary)
Form 26AS / AIS (TDS, interest, dividends, MF redemptions)
Other incomes: rent, freelance, crypto, lottery, etc.
Collect deduction proofs
80C: LIC, PPF, ELSS, home loan principal
80D: Health insurance
80G: Donations
24(b): Home loan interest
HRA, LTA exemptions
Account for capital gains
Shares / MFs : broker statements
Property : purchase/sale deeds, TDS details
Crypto / NFT : disclose under correct head
Choose your tax regime wisely
Old Regime: More deductions, exemptions
New Regime: Lower slab rates, fewer deductions
Taxpayer Calculate both, pick whichever gives lower tax
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