{"id":31218,"date":"2026-02-08T01:53:28","date_gmt":"2026-02-07T20:23:28","guid":{"rendered":"https:\/\/carajput.com\/blog\/?p=31218"},"modified":"2026-05-19T18:00:41","modified_gmt":"2026-05-19T12:30:41","slug":"advertising-promotion-by-ca-firms","status":"publish","type":"post","link":"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/","title":{"rendered":"ICAI Code of Ethic : Advertising &#038; Promotion by CA Firms"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Page Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0ca69620ca9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0ca69620ca9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#Advertising_Promotion_by_CA_Firms\" title=\"Advertising &amp; Promotion by CA Firms\">Advertising &amp; Promotion by CA Firms<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#What_CA_Firms_Can_Do_Now_Explicitly_Permitted\" title=\"What CA Firms Can Do (Now Explicitly Permitted)\">What CA Firms Can Do (Now Explicitly Permitted)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#Digital_Presence_Online_Promotion\" title=\"Digital Presence &amp; Online Promotion\">Digital Presence &amp; Online Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#Push_Communication_Channels\" title=\"Push Communication Channels\">Push Communication Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#What_Remains_Strictly_Prohibited\" title=\"What Remains Strictly Prohibited\">What Remains Strictly Prohibited<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#Content_Harmful_to_Professional_Dignity\" title=\"Content Harmful to Professional Dignity\">Content Harmful to Professional Dignity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#Grey_Areas%E2%80%94Where_Caution_Is_Needed\" title=\"Grey Areas\u2014Where Caution Is Needed\">Grey Areas\u2014Where Caution Is Needed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#Strategic_Impact_for_Chartered_Accountants_Firms\" title=\"Strategic Impact for Chartered Accountants\u00a0Firms\">Strategic Impact for Chartered Accountants\u00a0Firms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#What_this_really_changes\" title=\"What this really changes\">What this really changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#What_does_not_change\" title=\"What does not change\">What does not change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#Practical_Action_Plan_Before_1_April_2026\" title=\"Practical Action Plan (Before 1 April 2026)\">Practical Action Plan (Before 1 April 2026)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#How_CA_Firms_Should_Promote_Themselves\" title=\"How CA Firms Should Promote Themselves\u00a0\">How CA Firms Should Promote Themselves\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/carajput.com\/blog\/advertising-promotion-by-ca-firms\/#Summary_of_the_New_Advertising_Landscape%E2%80%94Advertising_Promotion_by_CA_Firms\" title=\"Summary of the New Advertising Landscape\u2014Advertising\u00a0&amp; Promotion by CA Firms\">Summary of the New Advertising Landscape\u2014Advertising\u00a0&amp; Promotion by CA Firms<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"254\" data-end=\"293\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31221\" src=\"https:\/\/carajput.com\/blog\/wp-content\/uploads\/2026\/02\/Advertising-Promotion-by-CA-Firms.webp\" alt=\"Advertising &amp; Promotion by CA Firms.\" width=\"1200\" height=\"628\" srcset=\"https:\/\/carajput.com\/blog\/wp-content\/uploads\/2026\/02\/Advertising-Promotion-by-CA-Firms.webp 1200w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2026\/02\/Advertising-Promotion-by-CA-Firms-300x157.webp 300w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2026\/02\/Advertising-Promotion-by-CA-Firms-1024x536.webp 1024w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2026\/02\/Advertising-Promotion-by-CA-Firms-768x402.webp 768w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2026\/02\/Advertising-Promotion-by-CA-Firms-800x419.webp 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h2>\n<h2 data-start=\"254\" data-end=\"293\"><span class=\"ez-toc-section\" id=\"Advertising_Promotion_by_CA_Firms\"><\/span><span style=\"color: #000080;\">Advertising &amp; Promotion by CA Firms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For decades, the <em>Institute of Chartered Accountants of India<\/em>\u2019s Code of Ethics has prohibited CA firms from advertising their services, soliciting clients, creating dedicated websites, and using promotional tools\u2014even for non\u2011exclusive services. This restrictive framework was originally designed to maintain <em>professional dignity and independence<\/em>. However, the ICAI has now recognised that the global professional environment has changed dramatically. During the <em>Institute of Chartered Accountants of India<\/em>\u2019s 447th Council Meeting on 12 December 2025, President <em>Chartered Accountants<\/em>\u00a0Charanjot Singh Nanda announced that the Council has approved amendments to the Advertisement and Website Guidelines, with an exposure draft to be issued soon<\/p>\n<p data-start=\"294\" data-end=\"325\"><span style=\"color: #000080;\"><strong data-start=\"294\" data-end=\"325\">Effective from 1 April 2026<\/strong><\/span><\/p>\n<div>\n<p>The <em>Institute of Chartered Accountants of India<\/em>\u00a0has, for the first time in decades, officially allowed advertising and broader promotional activities by CA firms through amendments to the <em>13th Edition of the Code of Ethics<\/em>, approved at its 447th Council Meeting (12\u201112\u20112025). These rules become effective 1 April 2026.\u00a0 This marks a historic shift, offering <i>chartered accountant<\/i>\u00a0firms more flexibility to build visibility while remaining within ethical boundaries. The revised framework liberalizes professional visibility while retaining the core principles of dignity, independence, and public trust.\u00a0 This is not \u201cfree advertising\u201d; it is regulated professional communication.<\/p>\n<\/div>\n<h3 data-start=\"561\" data-end=\"613\"><span class=\"ez-toc-section\" id=\"What_CA_Firms_Can_Do_Now_Explicitly_Permitted\"><\/span><span style=\"color: #000080;\">What CA Firms Can Do (Now Explicitly Permitted)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"615\" data-end=\"657\">Professional &amp; Ethical Advertising: <span style=\"font-size: 16px;\">Firms may <\/span>advertise their existence, services, and expertise, &amp; <span style=\"font-size: 16px;\">communication must be fact-based, verifiable, &amp; non-sensational.\u00a0 <\/span>Examples: \u201cProviding Tax Advisory &amp; Business Consulting Services\u201d &amp; \u201cCA Firm specialising in GST, Income Tax &amp; Audit\u201d<\/p>\n<h3 data-start=\"930\" data-end=\"973\"><span class=\"ez-toc-section\" id=\"Digital_Presence_Online_Promotion\"><\/span><span style=\"color: #000080;\">Digital Presence &amp; Online Promotion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"974\" data-end=\"1002\">Permitted platforms include Firm websites, LinkedIn, X (Twitter), Instagram (professional pages), Google Business profiles, professional directories, and Allowed content Service offerings, Educational posts, regulatory updates, and credentials and experience (without exaggeration)<\/p>\n<h3 data-start=\"1269\" data-end=\"1304\"><span class=\"ez-toc-section\" id=\"Push_Communication_Channels\"><\/span><span style=\"color: #000080;\">Push Communication Channels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1305\" data-end=\"1322\"><em>Chartered Accountants <\/em>firms may use email newsletters, client alerts, social media posts &amp; informational campaigns. Condition: Must be informative, not aggressive solicitation.<\/p>\n<p data-start=\"1483\" data-end=\"1526\">Promotion of Non-Assurance Services: Explicit recognition that firms may promote tax advisory, consulting, business advisory, financial advisory, and compliance support. This aligns with global professional standards where advisory services are core offerings.<\/p>\n<h3 data-start=\"1764\" data-end=\"1802\"><span class=\"ez-toc-section\" id=\"What_Remains_Strictly_Prohibited\"><\/span><span style=\"color: #000080;\">What Remains Strictly Prohibited<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1804\" data-end=\"1844\"><span style=\"color: #000080;\">Misleading or Exaggerated Claims<\/span><\/p>\n<p data-start=\"1845\" data-end=\"1857\">Not allowed: \u201cBest CA firm in India,\u201d \u201cGuaranteed refunds \/ notices waived,\u201d &amp; \u201c100% success rate.\u201d These claims cannot be objectively verified and mislead the public.<\/p>\n<p data-start=\"2035\" data-end=\"2066\">Comparative Advertising : Still prohibited are comparing fees, comparing quality, and naming or implying inferiority of other firms, like \u201cBetter than other CA firms\u201d and\u00a0\u201cLowest fees in the market.\u201d<\/p>\n<h3 data-start=\"2240\" data-end=\"2287\"><span class=\"ez-toc-section\" id=\"Content_Harmful_to_Professional_Dignity\"><\/span><span style=\"color: #000080;\">Content Harmful to Professional Dignity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2288\" data-end=\"2297\">Includes sensational language and fear-based marketing (\u201cNotice coming? Act now!\u201d), independence-compromising pitches &amp; over-commercialization. Professional standing must override marketing instincts.<\/p>\n<h3 data-start=\"2501\" data-end=\"2543\"><span class=\"ez-toc-section\" id=\"Grey_Areas%E2%80%94Where_Caution_Is_Needed\"><\/span><span style=\"color: #000080;\">Grey Areas\u2014Where Caution Is Needed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" style=\"height: 240px;\" width=\"812\" data-start=\"2545\" data-end=\"2889\">\n<thead data-start=\"2545\" data-end=\"2581\">\n<tr data-start=\"2545\" data-end=\"2581\">\n<th class=\"\" data-start=\"2545\" data-end=\"2556\" data-col-size=\"sm\">Activity<\/th>\n<th class=\"\" data-start=\"2556\" data-end=\"2569\" data-col-size=\"sm\">Risk Level<\/th>\n<th class=\"\" data-start=\"2569\" data-end=\"2581\" data-col-size=\"sm\">Guidance<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2596\" data-end=\"2889\">\n<tr data-start=\"2596\" data-end=\"2661\">\n<td data-start=\"2596\" data-end=\"2616\" data-col-size=\"sm\">Client testimonials<\/td>\n<td data-col-size=\"sm\" data-start=\"2616\" data-end=\"2625\">Medium<\/td>\n<td data-col-size=\"sm\" data-start=\"2625\" data-end=\"2661\">Keep factual, avoid superlatives<\/td>\n<\/tr>\n<tr data-start=\"2662\" data-end=\"2720\">\n<td data-start=\"2662\" data-end=\"2675\" data-col-size=\"sm\">Case studies<\/td>\n<td data-col-size=\"sm\" data-start=\"2675\" data-end=\"2684\">Medium<\/td>\n<td data-col-size=\"sm\" data-start=\"2684\" data-end=\"2720\">No client names unless permitted<\/td>\n<\/tr>\n<tr data-start=\"2721\" data-end=\"2777\">\n<td data-start=\"2721\" data-end=\"2741\" data-col-size=\"sm\">Performance metrics<\/td>\n<td data-col-size=\"sm\" data-start=\"2741\" data-end=\"2748\">High<\/td>\n<td data-col-size=\"sm\" data-start=\"2748\" data-end=\"2777\">Avoid success percentages<\/td>\n<\/tr>\n<tr data-start=\"2778\" data-end=\"2827\">\n<td data-start=\"2778\" data-end=\"2787\" data-col-size=\"sm\">Paid ads<\/td>\n<td data-col-size=\"sm\" data-start=\"2787\" data-end=\"2796\">Medium<\/td>\n<td data-col-size=\"sm\" data-start=\"2796\" data-end=\"2827\">Content must remain neutral<\/td>\n<\/tr>\n<tr data-start=\"2828\" data-end=\"2889\">\n<td data-start=\"2828\" data-end=\"2851\" data-col-size=\"sm\">Influencer-style reels<\/td>\n<td data-col-size=\"sm\" data-start=\"2851\" data-end=\"2858\">High<\/td>\n<td data-col-size=\"sm\" data-start=\"2858\" data-end=\"2889\">Tone must stay professional<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-start=\"2896\" data-end=\"2931\"><span class=\"ez-toc-section\" id=\"Strategic_Impact_for_Chartered_Accountants_Firms\"><\/span><span style=\"color: #000080;\">Strategic Impact for <em>Chartered Accountants<\/em>\u00a0Firms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 data-start=\"2933\" data-end=\"2961\"><span class=\"ez-toc-section\" id=\"What_this_really_changes\"><\/span><span style=\"color: #000080;\">What this really changes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2962\" data-end=\"3103\">\n<li data-start=\"2962\" data-end=\"3006\">\n<p data-start=\"2964\" data-end=\"3006\"><span style=\"color: #000000;\">Firms can be discoverable without fear<\/span><\/p>\n<\/li>\n<li data-start=\"3007\" data-end=\"3061\">\n<p data-start=\"3009\" data-end=\"3061\"><span style=\"color: #000000;\">Digital presence becomes mandatory, not optional<\/span><\/p>\n<\/li>\n<li data-start=\"3062\" data-end=\"3103\">\n<p data-start=\"3064\" data-end=\"3103\"><span style=\"color: #000000;\">Silent excellence is no longer expected<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3105\" data-end=\"3129\"><span class=\"ez-toc-section\" id=\"What_does_not_change\"><\/span><span style=\"color: #000080;\">What does not change<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3130\" data-end=\"3202\">\n<li data-start=\"3130\" data-end=\"3150\">\n<p data-start=\"3132\" data-end=\"3150\">Ethics &gt; marketing<\/p>\n<\/li>\n<li data-start=\"3151\" data-end=\"3172\">\n<p data-start=\"3153\" data-end=\"3172\">Substance &gt; slogans<\/p>\n<\/li>\n<li data-start=\"3173\" data-end=\"3202\">\n<p data-start=\"3175\" data-end=\"3202\">Independence &gt; growth hacks<\/p>\n<\/li>\n<\/ul>\n<p>According to the <em>Institute of Chartered Accountants of India<\/em>\u2019s press release, the reforms aim to strengthen domestic <em>Chartered Accountant<\/em> firms, boost global competitiveness, align Indian ethics standards with the IESBA 2024 Code and provide clarity &amp; flexibility in modern digital environments.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-31935\" src=\"https:\/\/carajput.com\/blog\/wp-content\/uploads\/2026\/02\/1779075605689.jpeg\" alt=\"CA\" width=\"736\" height=\"917\" srcset=\"https:\/\/carajput.com\/blog\/wp-content\/uploads\/2026\/02\/1779075605689.jpeg 480w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2026\/02\/1779075605689-241x300.jpeg 241w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/p>\n<h3 data-start=\"3209\" data-end=\"3258\"><span class=\"ez-toc-section\" id=\"Practical_Action_Plan_Before_1_April_2026\"><\/span><span style=\"color: #000080;\">Practical Action Plan (Before 1 April 2026)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li data-start=\"3260\" data-end=\"3284\">Update the website with clear service descriptions. Compliance-safe language, No claims that cannot be proven<\/li>\n<li data-start=\"3376\" data-end=\"3593\">Create a content policy for social media<\/li>\n<li data-start=\"3376\" data-end=\"3593\">Train staff on what can and cannot be posted<\/li>\n<li data-start=\"3376\" data-end=\"3593\">Review old promotional material for violations<\/li>\n<li data-start=\"3376\" data-end=\"3593\">Maintain documentation supporting all factual claims<\/li>\n<li data-start=\"3376\" data-end=\"3593\">This reform allows <i>chartered accountant<\/i> firms to communicate value, not compete like salesmen. Those who invest in clarity, education, and credibility will benefit most.<\/li>\n<li>Big boost for small &amp; mid-size CA firms, better visibility in the digital era &amp; aligns the Indian CA profession with global practices<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_CA_Firms_Should_Promote_Themselves\"><\/span><span style=\"color: #000080;\"><strong>How CA Firms Should Promote Themselves\u00a0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div>\n<p><span style=\"color: #000000;\">Here are fully compliant strategies of <i>chartered accountant<\/i>\u00a0firms to promote themselves:\u00a0<\/span><\/p>\n<ul>\n<li>Educational Marketing: <span style=\"font-size: 16px;\">Publish GST\/tax updates, <\/span><span style=\"font-size: 16px;\">Create YouTube explainers &amp; <\/span><span style=\"font-size: 16px;\">Issue monthly newsletters.<\/span><\/li>\n<li>Thought Leadership: <span style=\"font-size: 16px;\">Commentaries on budget, tax rulings &amp; <\/span><span style=\"font-size: 16px;\">case studies (without client identification)<\/span><\/li>\n<li>SEO\u2011Optimized Website : <span style=\"font-size: 16px;\">Use factual service descriptions &amp; <\/span><span style=\"font-size: 16px;\">Add blogs &amp; resource libraries<\/span><\/li>\n<li>LinkedIn Authority Building: <span style=\"font-size: 16px;\">Regular posts, <\/span><span style=\"font-size: 16px;\">informative reels &amp; <\/span><span style=\"font-size: 16px;\">infographics on compliance<\/span><\/li>\n<li>Ethical WhatsApp Marketing: <span style=\"font-size: 16px;\">Updates to existing clients only (no cold outreach)<\/span><\/li>\n<\/ul>\n<\/div>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"Summary_of_the_New_Advertising_Landscape%E2%80%94Advertising_Promotion_by_CA_Firms\"><\/span><span style=\"color: #000080;\"><strong>Summary of the New Advertising Landscape\u2014Advertising<\/strong><\/span><span style=\"color: #000080;\">\u00a0&amp; Promotion by CA Firms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"___i31lg00 f10pi13n f14t3ns0 f1nbblvp fat0sn4 f1ov4xf1 fekwl8i f1lmfglv f1oz7aqm f1abmfm4 f1w619qj f16h0jq8\">\n<table class=\"___1hm93bs f1ddd56o f16vktn6 f1enuhaj fdclmfp f1ev3kgc ftgm304 f1uinfot fibjyge fvueend f9yszdx f1fu4s3n f3l3pb3 f1s2k7dp f8fmt76 fjvbh62 fysh76l fic4ptz f1yenhzu f1yn6nvh f14tj6oe f1jq587y f1el8yx3 f1pymoxg f1ofu761 fe6itr f7coize f1794535 f70r78m f4zgifc fk1v6el f16pyhcb fo436u6 fzy4j18 fc43013 f1hmrcvb fc4t9fq fgp09rh fjnyn6r\" style=\"height: 255px;\" width=\"831\">\n<tbody>\n<tr>\n<th><span style=\"color: #000080;\">Area<\/span><\/th>\n<th><span style=\"color: #000080;\">Previously<\/span><\/th>\n<th><span style=\"color: #000080;\">Now (From 1 April 2026)<\/span><\/th>\n<\/tr>\n<tr>\n<td>Websites<\/td>\n<td>Highly restricted<\/td>\n<td>Broadly allowed with proper disclosures<\/td>\n<\/tr>\n<tr>\n<td>Social media<\/td>\n<td>Limited educational posts allowed<\/td>\n<td>Actively allowed with more clarity<\/td>\n<\/tr>\n<tr>\n<td>Digital ads<\/td>\n<td>Mostly prohibited<\/td>\n<td>Allowed for non-exclusive services<\/td>\n<\/tr>\n<tr>\n<td>Push notifications<\/td>\n<td>Not allowed<\/td>\n<td>Permitted ethically<\/td>\n<\/tr>\n<tr>\n<td>Global networking<\/td>\n<td>Largely restricted<\/td>\n<td>Fully legal under 2025 Guidelines<\/td>\n<\/tr>\n<tr>\n<td>Self-praise\/superiority<\/td>\n<td>Strictly prohibited<\/td>\n<td>Still prohibited<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advertising &amp; Promotion by CA Firms For decades, the Institute of Chartered Accountants of India\u2019s Code of Ethics has prohibited CA firms from advertising their services, soliciting clients, creating dedicated websites, and using promotional tools\u2014even for non\u2011exclusive services. This restrictive framework was originally designed to maintain professional dignity and independence. However, the ICAI has now &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10255],"tags":[10425],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/posts\/31218"}],"collection":[{"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/comments?post=31218"}],"version-history":[{"count":5,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/posts\/31218\/revisions"}],"predecessor-version":[{"id":31936,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/posts\/31218\/revisions\/31936"}],"wp:attachment":[{"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/media?parent=31218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/categories?post=31218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/tags?post=31218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}