{"id":30321,"date":"2025-10-28T19:11:43","date_gmt":"2025-10-28T13:41:43","guid":{"rendered":"https:\/\/carajput.com\/blog\/?p=30321"},"modified":"2025-12-16T23:45:41","modified_gmt":"2025-12-16T18:15:41","slug":"cas-may-soon-get-to-advertise-their-ca-firms","status":"publish","type":"post","link":"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/","title":{"rendered":"CAs may Soon Get to Advertise their CA Firms"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Page Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d7dc97661cb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d7dc97661cb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#CAs_may_Soon_Get_to_Advertise_their_CA_Firms\" title=\"CAs may Soon Get to Advertise their CA Firms\">CAs may Soon Get to Advertise their CA Firms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Big_Change_Ahead_for_Chartered_Accountants_Firms_in_India\" title=\"Big Change Ahead for Chartered Accountants Firms in India\">Big Change Ahead for Chartered Accountants Firms in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Advertising_Rules_for_CA_Firms_Current_vs_Proposed\" title=\"Advertising Rules for CA Firms: Current vs Proposed\">Advertising Rules for CA Firms: Current vs Proposed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Impact_Analysis_Advertising_Reforms_for_Chartered_Accountants_Firms\" title=\"Impact Analysis: Advertising Reforms for Chartered Accountants Firms\">Impact Analysis: Advertising Reforms for Chartered Accountants Firms<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Enhanced_Visibility_and_Brand_Building\" title=\"Enhanced Visibility and Brand Building\">Enhanced Visibility and Brand Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Level_Playing_Field\" title=\"Level Playing Field\">Level Playing Field<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Client_Awareness_and_Transparency\" title=\"Client Awareness and Transparency\">Client Awareness and Transparency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Opportunities_for_Niche_Specialization\" title=\"Opportunities for Niche Specialization\">Opportunities for Niche Specialization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Challenges_to_Manage\" title=\"Challenges to Manage\">Challenges to Manage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Long-Term_Outcome\" title=\"Long-Term Outcome\">Long-Term Outcome<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Landmark_Changes_in_ICAI_Code_of_Ethics_Strengthening_the_CA_Profession\" title=\"Landmark Changes in ICAI Code of Ethics: Strengthening the CA Profession\">Landmark Changes in ICAI Code of Ethics: Strengthening the CA Profession<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Education_Knowledge_Sharing\" title=\"Education &amp; Knowledge Sharing\u00a0\">Education &amp; Knowledge Sharing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Digital_Presence_Visibility\" title=\"Digital Presence &amp; Visibility\">Digital Presence &amp; Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Firm_Website_Social_Media_Disclosures\" title=\"Firm Website &amp; Social Media Disclosures\">Firm Website &amp; Social Media Disclosures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Client_References\" title=\"Client References\">Client References<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Professional_Financial_Reforms\" title=\"Professional &amp; Financial Reforms\">Professional &amp; Financial Reforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/carajput.com\/blog\/cas-may-soon-get-to-advertise-their-ca-firms\/#Way_Forward\" title=\"Way Forward\">Way Forward<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-30322\" src=\"https:\/\/carajput.com\/blog\/wp-content\/uploads\/2025\/10\/photo_2025-10-26_10-33-35.jpg\" alt=\"CAs may Soon Get to Advertise their Firms\" width=\"1280\" height=\"1280\" srcset=\"https:\/\/carajput.com\/blog\/wp-content\/uploads\/2025\/10\/photo_2025-10-26_10-33-35.jpg 1280w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2025\/10\/photo_2025-10-26_10-33-35-300x300.jpg 300w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2025\/10\/photo_2025-10-26_10-33-35-1024x1024.jpg 1024w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2025\/10\/photo_2025-10-26_10-33-35-150x150.jpg 150w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2025\/10\/photo_2025-10-26_10-33-35-768x768.jpg 768w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2025\/10\/photo_2025-10-26_10-33-35-800x800.jpg 800w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"CAs_may_Soon_Get_to_Advertise_their_CA_Firms\"><\/span><span style=\"color: #000080;\"><strong>CAs may Soon Get to Advertise their CA Firms<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The article emphasizes that this change will modernize the profession, improve client awareness, and create a level playing field for Indian firms globally. Summary of Key Points<\/p>\n<ol>\n<li>Regulatory Change Underway : The government is likely to amend laws governing chartered accountancy to relax restrictions on advertising and promotional activities for Chartered Accountants firms. This is seen as a major shift aimed at improving competitiveness and aligning Indian practices with global standards.<\/li>\n<li>Current Restrictions : Under the Chartered Accountants Act, CAs and their firms are currently prohibited from advertising or soliciting clients. They can only share factual information about their services.<\/li>\n<li>Proposed Changes : ICAI (Institute of Chartered Accountants of India) has suggested changes to the Code of Ethics to allow limited advertising. Firms may soon be permitted to showcase their services, expertise, and achievements in a structured and regulated manner.<\/li>\n<li>Global Alignment : The move is intended to help Indian CA firms compete internationally and attract clients in a transparent way. Advertising will still be subject to ethical guidelines to prevent misleading claims.<\/li>\n<li>Additional Recommendations : ICAI has proposed allowing firms to display credentials, areas of specialization, and achievements.The report also suggests easing rules for LLPs and multidisciplinary firms.<\/li>\n<li>Impact : Greater visibility for Chartered Accountants firms. Potential boost for small and mid-sized firms to compete with larger players.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Big_Change_Ahead_for_Chartered_Accountants_Firms_in_India\"><\/span><span style=\"color: #000080;\"><strong>Big Change Ahead for Chartered Accountants Firms in India<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The government is considering a landmark amendment to the Chartered Accountants Act that could allow Chartered Accountants firms to advertise their services\u2014a move that would modernize the profession and align it with global practices. Currently, Chartered Accountants and their firms are restricted from advertising or soliciting clients. The proposed relaxation will enable firms to:<\/p>\n<ul>\n<li>Showcase their expertise and service offerings<\/li>\n<li>Highlight achievements and credentials<\/li>\n<li>Compete on a level playing field internationally<\/li>\n<\/ul>\n<p>This change is expected to boost visibility for small and mid-sized firms, foster transparency, and help clients make informed choices. ICAI has already suggested updates to the Code of Ethics, and the government is reviewing these recommendations. If implemented, this will be a game-changer for the profession!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advertising_Rules_for_CA_Firms_Current_vs_Proposed\"><\/span><span style=\"color: #000080;\"><strong>Advertising Rules for CA Firms: Current vs Proposed<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<td><strong>Aspect<\/strong><\/td>\n<td><strong>Current Rules<\/strong><\/td>\n<td><strong>Proposed Changes<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Advertising Permission<\/strong><\/td>\n<td>Completely prohibited under the Chartered Accountants Act.<\/td>\n<td>Limited advertising allowed under a regulated framework.<\/td>\n<\/tr>\n<tr>\n<td><strong>Information Sharing<\/strong><\/td>\n<td>Only factual details (name, address, contact info) can be shared.<\/td>\n<td>Firms can showcase services, areas of expertise, and achievements.<\/td>\n<\/tr>\n<tr>\n<td><strong>Mode of Promotion<\/strong><\/td>\n<td>No promotional activities, no solicitation of clients.<\/td>\n<td>Structured advertising through approved platforms and formats.<\/td>\n<\/tr>\n<tr>\n<td><strong>Ethical Guidelines<\/strong><\/td>\n<td>Strict prohibition to maintain independence and avoid conflict of interest.<\/td>\n<td>Relaxation with safeguards to prevent misleading claims and maintain ethics.<\/td>\n<\/tr>\n<tr>\n<td><strong>Global Competitiveness<\/strong><\/td>\n<td>Indian firms lag behind international practices.<\/td>\n<td>Aligns with global norms, enabling firms to compete internationally.<\/td>\n<\/tr>\n<tr>\n<td><strong>Impact on Small Firms<\/strong><\/td>\n<td>Limited visibility; reliance on word-of-mouth and referrals.<\/td>\n<td>Greater visibility and opportunity to attract new clients.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Impact_Analysis_Advertising_Reforms_for_Chartered_Accountants_Firms\"><\/span><span style=\"color: #000080;\"><strong>Impact Analysis: Advertising Reforms for Chartered Accountants Firms<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Enhanced_Visibility_and_Brand_Building\"><\/span><span style=\"color: #000080;\"><strong>Enhanced Visibility and Brand Building<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Small and mid-sized firms often rely on word-of-mouth and referrals, which limits their reach. Allowing advertising will enable these firms to showcase their services, expertise, and achievements, creating a stronger brand presence in a competitive market.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Level_Playing_Field\"><\/span><span style=\"color: #000080;\"><strong>Level Playing Field<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Currently, large firms dominate due to established networks and global affiliations. Advertising will help smaller firms compete more effectively by reaching potential clients who may not be aware of their capabilities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Client_Awareness_and_Transparency\"><\/span><span style=\"color: #000080;\"><strong>Client Awareness and Transparency<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Structured advertising can educate clients about the range of services offered by smaller firms, such as advisory, tax planning, and compliance. This transparency can lead to better client-firm matching.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Opportunities_for_Niche_Specialization\"><\/span><strong><span style=\"color: #000080;\">Opportunities for Niche Specialization<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Firms specializing in sectors like startups, MSMEs, or international taxation can highlight these niches through targeted campaigns, attracting clients who need specialized expertise.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Challenges_to_Manage\"><\/span><span style=\"color: #000080;\"><strong>Challenges to Manage<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cost of Marketing: Smaller firms may face budget constraints for advertising compared to larger firms.Ethical<\/p>\n<p>Compliance: Ensuring adherence to ICAI\u2019s guidelines will be critical to avoid misleading claims.<\/p>\n<p>Skill Gap: Firms may need to invest in marketing skills or hire professionals to manage campaigns effectively.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long-Term_Outcome\"><\/span><span style=\"color: #000080;\"><strong>Long-Term Outcome<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If implemented well, these reforms could democratize client acquisition, foster innovation in service delivery, and strengthen the overall Chartered Accountants profession in India.<\/p>\n<h2 data-start=\"180\" data-end=\"259\"><span class=\"ez-toc-section\" id=\"Landmark_Changes_in_ICAI_Code_of_Ethics_Strengthening_the_CA_Profession\"><\/span><span style=\"color: #000080;\"><strong data-start=\"183\" data-end=\"259\">Landmark Changes in ICAI Code of Ethics: Strengthening the CA Profession<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"261\" data-end=\"601\">The Institute of Chartered Accountants of India has introduced far-reaching and progressive reforms in the Code of Ethics, aimed at empowering practicing chartered accountants with greater transparency, visibility, and contemporary relevance, while firmly safeguarding professional independence and ethical standards.\u00a0These reforms mark a decisive shift towards a future-ready Chartered Accountants profession, aligned with digital transformation, evolving client expectations, and emerging professional opportunities.\u00a0Key Highlights of the Reforms<\/p>\n<p>&nbsp;<\/p>\n<h3 data-start=\"912\" data-end=\"948\"><span class=\"ez-toc-section\" id=\"Education_Knowledge_Sharing\"><\/span><span style=\"color: #000080;\">Education &amp; Knowledge Sharing\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"949\" data-end=\"1114\">\n<li data-start=\"949\" data-end=\"1114\">\n<p data-start=\"951\" data-end=\"1030\">CA firms may now conduct educational programmes (physical and virtual) for Their own staff and clients, staff of other Chartered Accountants firms, acquaintances.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1116\" data-end=\"1152\"><span class=\"ez-toc-section\" id=\"Digital_Presence_Visibility\"><\/span><span style=\"color: #000080;\">Digital Presence &amp; Visibility<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"1153\" data-end=\"1451\">\n<li data-start=\"1153\" data-end=\"1276\">\n<p data-start=\"1155\" data-end=\"1276\">Online visibility is permitted on platforms such as GeM, IndiaMART, and Upwork, restricted to non-audit services.\u00a0Podcasts and educational audio content may mention both the member name and firm name.\u00a0Non-audit services may now be promoted on firm websites in push mode<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1453\" data-end=\"1499\"><span class=\"ez-toc-section\" id=\"Firm_Website_Social_Media_Disclosures\"><\/span><span style=\"color: #000080;\">Firm Website &amp; Social Media Disclosures<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"1500\" data-end=\"1778\">\n<li data-start=\"1500\" data-end=\"1605\">\n<p data-start=\"1502\" data-end=\"1529\">Chartered Accountants Firm websites may disclose Network affiliations, Peer Review status, AQMM levels.\u00a0 Chartered Accountants Firm event photographs are now permitted on websites and social media platforms.\u00a0 Chartered Accountants Firm name may be used in write-ups for press, media, films, and social media.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1780\" data-end=\"1804\"><span class=\"ez-toc-section\" id=\"Client_References\"><\/span><span style=\"color: #000080;\">Client References<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"1805\" data-end=\"1993\">\n<li data-start=\"1805\" data-end=\"1873\">\n<p data-start=\"1807\" data-end=\"1873\">Client names may be mentioned on websites for all services\u00a0For non-exclusive services, both client names and assignments may be disclosed, subject to client consent<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1995\" data-end=\"2034\"><span class=\"ez-toc-section\" id=\"Professional_Financial_Reforms\"><\/span><span style=\"color: #000080;\">Professional &amp; Financial Reforms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2035\" data-end=\"2309\">\n<li data-start=\"2035\" data-end=\"2095\">\n<p data-start=\"2037\" data-end=\"2095\">Audit fees must be accepted only through digital modes. Chartered Accountants members are now permitted to engage in transactions in securities, subject to independence norms.\u00a0AI Consulting Services has been formally recognised under Management Consultancy Services<strong>.<\/strong><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2316\" data-end=\"2334\"><span class=\"ez-toc-section\" id=\"Way_Forward\"><\/span><span style=\"color: #000080;\"><strong data-start=\"2319\" data-end=\"2334\">Way Forward<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2335\" data-end=\"2390\">These landmark amendments reflect ICAI\u2019s commitment to modernizing the profession, Enabling ethical digital engagement, Supporting innovation and emerging technologies, &amp; Enhancing global competitiveness of Indian Chartered Accountants. All while upholding the core principles of integrity, independence, and professionalism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CAs may Soon Get to Advertise their CA Firms The article emphasizes that this change will modernize the profession, improve client awareness, and create a level playing field for Indian firms globally. Summary of Key Points Regulatory Change Underway : The government is likely to amend laws governing chartered accountancy to relax restrictions on advertising &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10206,1],"tags":[10354],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/posts\/30321"}],"collection":[{"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/comments?post=30321"}],"version-history":[{"count":4,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/posts\/30321\/revisions"}],"predecessor-version":[{"id":30698,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/posts\/30321\/revisions\/30698"}],"wp:attachment":[{"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/media?parent=30321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/categories?post=30321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/tags?post=30321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}