{"id":22930,"date":"2022-08-14T01:25:05","date_gmt":"2022-08-13T19:55:05","guid":{"rendered":"https:\/\/carajput.com\/blog\/?p=22930"},"modified":"2022-08-15T19:38:34","modified_gmt":"2022-08-15T14:08:34","slug":"selling-of-space-in-advertising-sector-under-gst","status":"publish","type":"post","link":"https:\/\/carajput.com\/blog\/selling-of-space-in-advertising-sector-under-gst\/","title":{"rendered":"Selling of space in Advertising Sector under GST"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Page Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d7144cc2cd3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d7144cc2cd3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/carajput.com\/blog\/selling-of-space-in-advertising-sector-under-gst\/#Selling_of_space_in_Advertising_Sector_under_GST\" title=\"Selling of space in Advertising Sector under GST\u00a0\">Selling of space in Advertising Sector under GST\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/carajput.com\/blog\/selling-of-space-in-advertising-sector-under-gst\/#GST_Rate_in_Advertising_Sector\" title=\"GST Rate in Advertising Sector\">GST Rate in Advertising Sector<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/carajput.com\/blog\/selling-of-space-in-advertising-sector-under-gst\/#Advertisement_Via_registered_person_outside_India\" title=\"Advertisement Via registered person outside India\">Advertisement Via registered person outside India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/carajput.com\/blog\/selling-of-space-in-advertising-sector-under-gst\/#ITC_credit_on_selling_of_space_for_advertisement\" title=\"ITC credit on selling of space for advertisement\">ITC credit on selling of space for advertisement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/carajput.com\/blog\/selling-of-space-in-advertising-sector-under-gst\/#Advertising_services_applicable_SAC_codes\" title=\"Advertising services applicable SAC codes\">Advertising services applicable SAC codes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22935\" src=\"https:\/\/carajput.com\/blog\/wp-content\/uploads\/2022\/08\/Selling-of-space-.jpg\" alt=\"Selling of space\" width=\"1280\" height=\"861\" srcset=\"https:\/\/carajput.com\/blog\/wp-content\/uploads\/2022\/08\/Selling-of-space-.jpg 1280w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2022\/08\/Selling-of-space--300x202.jpg 300w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2022\/08\/Selling-of-space--1024x689.jpg 1024w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2022\/08\/Selling-of-space--768x517.jpg 768w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2022\/08\/Selling-of-space--800x538.jpg 800w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Selling_of_space_in_Advertising_Sector_under_GST\"><\/span><span style=\"color: #ff0000;\"><strong>Selling of space in Advertising Sector under GST\u00a0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"GST_Rate_in_Advertising_Sector\"><\/span><span style=\"color: #000080;\"><strong>GST Rate in Advertising Sector<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.caindelhiindia.com\/blog\/cbec-issue-amendment-in-gst-rate-on-goods-wef-18th-july-2022\/\">GST<\/a> is applicable to the sale of advertising space in print media as well as other forms of advertising. The unrestricted movement of credits on the procurement side leads in an overall reduction in the value of advertising, while this causes an increase in cash outflow.<\/p>\n<ol>\n<li>GST on advertising through digital media\u00a0 @ 18%<\/li>\n<li>GST on advertisement in print media\u00a0The advertisement, in this case, is published in print media like Newspapers. 5% , Whether the activity of selling of space for advertisement in souvenirs is eligible for concessional rate of 5%;<\/li>\n<\/ol>\n<p>Activity of selling selling of space for advertisement in souvenirs published in the form of books is eligible for concessional GST rate of 5%, it said.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertisement_Via_registered_person_outside_India\"><\/span><span style=\"color: #000080;\"><strong>Advertisement Via registered person outside India<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to Sec 5(3) RCM is applicable on notified services &amp; Goods. Same section provision also applies to any supply of service by any person who is located in a non-taxable territory to any person located in a taxable territory, other than the non-taxable online recipient.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ITC_credit_on_selling_of_space_for_advertisement\"><\/span><span style=\"color: #000080;\"><strong>ITC credit on <\/strong><strong>selling of space for advertisement<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22938\" src=\"https:\/\/carajput.com\/blog\/wp-content\/uploads\/2022\/08\/ITC.png\" alt=\"ITC\" width=\"845\" height=\"736\" srcset=\"https:\/\/carajput.com\/blog\/wp-content\/uploads\/2022\/08\/ITC.png 450w, https:\/\/carajput.com\/blog\/wp-content\/uploads\/2022\/08\/ITC-300x261.png 300w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<ul>\n<li>Advertising companies spent a lot of money on the high-end electronics and equipment they needed for their businesses, but they were not allowed to claim a credit for such expenditures.<\/li>\n<li>They would be able to get a tax credit for the funds they spent on the equipment. Advertising agencies are required to conduct ad shootings in remote areas without a location for their activities.<\/li>\n<li>For illustration, a UP-registered advertising agency chooses to film a commercial in Jammu and Kashmir. They would spend significant expenses for the crew&#8217;s lodging, for which the hotel would charge CGST plus Jammu GST, and the advertising firm would not be entitled to a refund because they are registered in Uttar Pradesh.<\/li>\n<\/ul>\n<p><strong style=\"color: #000080;\">Popular Articles :<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"3TBP7NCBHV\"><p><a href=\"https:\/\/www.caindelhiindia.com\/blog\/re-availment-of-input-tax-credit-reversed\/\">Re-Availment Of Input Tax Credit Reversed<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Re-Availment Of Input Tax Credit Reversed&#8221; &#8212; India Financial Consultancy\" src=\"https:\/\/www.caindelhiindia.com\/blog\/re-availment-of-input-tax-credit-reversed\/embed\/#?secret=2BzFuczVR9#?secret=3TBP7NCBHV\" data-secret=\"3TBP7NCBHV\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<ul>\n<li><strong><span style=\"color: #000080;\"><span style=\"font-family: 'Bookman Old Style', 'serif';\"><a style=\"color: #000080;\" href=\"https:\/\/carajput.com\/publications\/guidance-and-understanding-tds-on-gst.pdf\">Complete Guidance on TDS applicable on Goods and Services<\/a><\/span><span style=\"font-family: 'Bookman Old Style', 'serif';\"><a style=\"color: #000080;\" href=\"https:\/\/carajput.com\/publications\/guidance-and-understanding-tds-on-gst.pdf\" data-cke-saved-href=\"https:\/\/carajput.com\/publications\/guidance-and-understanding-tds-on-gst.pdf\"><span style=\"font-family: 'Bookman Old Style', 'serif'; text-decoration: none;\">\u00a0Tax\u00a0<\/span><\/a><\/span><\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/carajput.com\/blog\/analysis-of-provisions-of-issue-of-summon-under-gst\/\">Analysis of Provisions of issue of Summon Under GST<\/a><\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/carajput.com\/blog\/tds-and-gst-on-google-or-facebook-ad-words-advertisements\/\">TDS &amp; GST on Google or FB Ad words advertisements<\/a><\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/carajput.com\/blog\/what-is-the-process-of-applying-instant-free-pan-through-aadhaar-e-kyc-fm-launches\/\">What is the process of applying instant free pan through aadhaar e-kyc<\/a><\/span><\/strong><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Advertising_services_applicable_SAC_codes\"><\/span><span style=\"color: #000080;\"><strong>Advertising services applicable <\/strong><\/span><span style=\"color: #000080;\"><strong>SAC codes<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table width=\"834\">\n<tbody>\n<tr>\n<td><strong>Group 99836<\/strong><\/td>\n<td><strong>Advertising services and provision of advertising space or time<\/strong><\/td>\n<\/tr>\n<tr>\n<td>998361<\/td>\n<td>Advertising Services<\/td>\n<\/tr>\n<tr>\n<td>998365<\/td>\n<td>Sale of Internet advertising space<\/td>\n<\/tr>\n<tr>\n<td>998363<\/td>\n<td>Sale of advertising space in print media (except on commission)<\/td>\n<\/tr>\n<tr>\n<td>998366<\/td>\n<td>Sale of other advertising space or time (except on commission)<\/td>\n<\/tr>\n<tr>\n<td>998362<\/td>\n<td>Purchase or sale of advertising space or time, on commission<\/td>\n<\/tr>\n<tr>\n<td>998364<\/td>\n<td>Sale of TV and radio advertising time<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Selling of space in Advertising Sector under GST\u00a0 GST Rate in Advertising Sector GST is applicable to the sale of advertising space in print media as well as other forms of advertising. The unrestricted movement of credits on the procurement side leads in an overall reduction in the value of advertising, while this causes an &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10020],"tags":[326],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/posts\/22930"}],"collection":[{"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/comments?post=22930"}],"version-history":[{"count":6,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/posts\/22930\/revisions"}],"predecessor-version":[{"id":22975,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/posts\/22930\/revisions\/22975"}],"wp:attachment":[{"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/media?parent=22930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/categories?post=22930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carajput.com\/blog\/wp-json\/wp\/v2\/tags?post=22930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}