Business Setup in India > Growth Strategy

Growth strategy is the means through which an organization plans to achieve its objective to grow in turnover and volume. There are six broad growth strategies which include; product development, diversification, market expansion and market opportunity, competitive market, market segmentation. It is a style that seeks stock with future investment rates of return being great than the stocks. Business growth strategies are unique in every business. However there are broad categories of strategies for business growth:

  • New Product/Service Strategy Development
  • Market Expansion Strategy
  • Product Diversification Strategy
  • Market Opportunity Analysis
  • Competitive Market Analysis
  • Market Segmentation Strategy
  • New Product/Service Strategy Development

Developing new products or modifying existing products so they appear new, and offering those products to current or new markets is the definition of product development strategy. There is nothing simple about the process. It requires keen attention to competitors and customer needs now and in the future, the ability to finance prototypes and manufacturing processes, and a creative marketing and communications plan. There are several subsets of product development strategy.

Market Expansion Strategy

Learning how to expand your target markets – whether by customer type or geographic location – is often the linchpin for sustained growth. This requires a synchronization of operational capabilities and marketing to assure the market expansion strategy is viable and can actually be implemented. New market knowledge is critical to success, and consists of developing insights from target customers, assessing relevance and appeal versus competitive offerings, understanding the sales process and other offering delivery requirements. Maintaining clarity of the strategy just across the executive team, let alone the company, can be a huge task when the expansion strategy requires the company to reposition itself.

Product Diversification Strategy

Product diversification strategy works for expanding business opportunities through additional market potential of an existing product. Diversification may be achieved by entering into additional markets and/or pricing strategies. Often the product may be improved, altered or changed, or new marketing activities are developed. The planning process includes market research, product adaptation analysis and legal review.

Market Opportunity Analysis

An extension of the business planning process that focuses on identifying future opportunities and assessing the organization's financial, technological and competitive readiness to exploit them. The process includes identifying unmet or underserved customer needs, identifying target markets, assessing competitive advantages, and assessing the company's resource capacity in meeting the market's needs.

Competitive Market Analysis

In a crowded market (some refer to this as a red ocean), competitive intelligence is critical to both operational and strategic decision making. A rigorous and regular approach to competitive position, direction, and strengths and weaknesses can help senior executives identify gaps and opportunities. The implications and usages for such learning’s can be highly strategic (what new markets or segments should be pursued) to very tactical (what messaging will better position our offerings in our on-going promotional activity.

Market Segmentation Strategy

Segmenting markets, targets and opportunities can yield greater clarity and more specific relevance for a company and its offerings.

In some cases the same product can be repositioned to be made more relevant to a segment. In other cases, a solid market segmentation strategy will help justify new market entries and product development. This activity always leads to greater insights and clarity for how a company can serve its current and potential markets.

What Rajput Jain & Associates Offers

Rajput Jain Associates Growth Strategy Practice will assist you in envisioning and defining a strategic direction for your organisation. We provide help you blueprint a strategy for growth to capitalize on market opportunities by leveraging on your existing capabilities, or recommending new competencies that you should build.

We have significant experience in providing companies with comprehensive market and customer insights to be able to execute their growth strategies successfully.

Marketing and distribution functions play a pivotal role in generating revenues, retaining customers and achieving the overall company objectives.

We provide strategic recommendations in various areas including channel management, customer segmentation, pricing strategy and go-to-market strategy.

Growth, Marketing and Distribution Strategy

Our Growth Strategy Practice will assist you in envisioning and defining a strategic direction for your organisation. We help you blueprint a strategy for growth to capitalise on market opportunities by leveraging on your existing capabilities, or recommending new competencies that you should build.

Marketing and distribution functions play a pivotal role in generating revenues, retaining customers and achieving the overall company objectives.

We have significant experience in providing companies with comprehensive market and customer insights to be able to execute their growth strategies successfully.

We provide strategic recommendations in various areas which include channel management, customer segmentation, pricing strategy and go-to-market strategy.

Post-Merger Integration and 100 Day Plans

A majority of mergers and acquisitions fail because of poor planning for integration between the two entities.

Our PMI service assesses the variance between the strategies, people, processes and culture of the two organisations and develops a risk mitigation strategy to ensure that a time bound integration happens.

Post 100 Day Plans

We have undertaken a number of implementation projects using a 100 day planning approach. We believe that the first 100 days creates the momentum required for successful implementation. The 100 day plan capability can be utilized in a number of situations:

Post definition of strategy to drive the implementation of strategic initiatives

Post acquisition to ensure that a fast start is made towards the implementation of the Investment Thesis and that momentum is sustained

Turnaround, to enable the process of rapidly identifying and implementing the required strategic and operational initiatives.

Strategic Cost Management

Controlling costs and improving cost structure is critical for most businesses. Our strategic cost management practice adopts a ‘process view’ of your business, as opposed to a functional view, allowing to see the organization as a whole. We work closely with you to identify and analyze each business process, make the plan target of improvement and Plan target improvements can be made by bringing short and long term cost structure improvements.

Supply Chain Strategy

We will develop a strategy to transform your supply chain performance by integrating and improving the end-to-end process that involves planning, sourcing, manufacturing, and distribution. We identify opportunities to reduce in-bound, in-plant and out-bound inventory based on demand and supply constraints. We work closely with you to optimise your distribution chain and logistics costs, by examining the channel and aligning your channel usage to the product-market mix most suited to it.

Happy Customers

200+

Projects Completed

550+

Serving Since

2009

Contracts Signed

700+

Learning Center

Rajput Jain & Associates

India's Largest Business Services Platform

Private Limited Companies are those types of companies where minimum number of members is two and maximum number is two hundred. A private limited company has the limited liability of members but at the same time it has many characteristics as those of a partnership firm. A private limited company has all the advantages of partnership namely flexibility, greater capital combination of different and diversified abilities, etc., and at the same time it has advantages of limited liability, greater stability and legal entity. In this sense, a private limited company stands between partnership and widely owned public company. Identifying marks of a private limited company are name, number of members, shares, formation, management, directors and meetings, etc., The maximum number of directors shall have to be mentioned in the Articles of Association. In the grand of privileges and exemptions, the Companies Act has drawn a distinction between an independent private company and other private company which is a subsidiary to the other public company.

Download Company Profile

AITC (Association of Internation Tax Consultants)

We are the exclusive member in India of the Association of International Tax Consultants, an association of independent professional firms represented throughout Europe, US, Canada, South Africa, Australia and Asia.

AITC

Enquire Us

Please send us your query and we feel very happy helping you

Testimonials

  • Thank you very much for all your help in setting up my new company and clearing up all outstanding business in my sole trader accounts. For the first time in years I have peace of mind regards my business accounts. Your workforce are a credit to you, the girls at reception are so helpful and Chris has been brilliant. It is very much appreciated.

    A US consultancy group

  • Rajput Jain & Associates. are a tremendous value added to me as an executive and a busy parent. It just makes sense to delegate my tax file to them -- they are proactive, extremely service oriented, and most importantly, I am completely confident they are finding every dollar of tax savings available to me.

    A Leading Service Provider

  • We use Rajput Jain & Associates for all our accounting, Corporation tax, VAT and other compliance needs. The service is professional, courteous and prompt. I would recommend Rajput Jain & Associates to any company requiring a comprehensive accounting and tax service.

    A Leading Consultancy Firm in Dubai

Clients we are serving

​Just to name a few; we serve 300+ clients across the Globe

RJA Social Network

There is a Planty You Can Find...
Just follow our blog, facebook page and other social media profiles

Knowledge Zone

Publications

Publications

Press Releases

Press Releases

Newsletters

Newsletters

Archives

Archives

Photo Gallery

Photo Gallery

Our Videos

Our Videos

Legal Disclaimer--

The information contained on this website merely provides details of our firm to persons who have shown interest in knowing more about us and is not intended to solicit work or advertise our capabilities in any manner. The information provided on this website is general in nature and should not be used as a basis of decision-making without further professional advice. The third party site links are only provided for ready reference of the users and CA Rajput Jain & Associates neither controls their content nor undertakes any responsibility regarding them.

© 2016 Rajput Jain & Associates | All Rights Reserved